Yo-Zuri

Topwater stickbait with a 3D Prism Finish and internal rattle system for effective inshore fishing.

Lipless jerkbait with a 3D prism finish, ideal for inshore fishing.

A slow-sinking, lipless jerkbait with a holographic finish for inshore fishing.

Realistic squid imitation lure for casting and trolling, attracting various fish species.

High-performance suspending lure mimicking minnow movement for predatory fish.

Realistic mini popper lure with 3D Prism Finish and Wave Motion Technology for effective fishing.

High-performance surface lure with a unique propeller design to attract predatory fish.

The Yo-Zuri 3DB Shad lure features advanced technology for effective fish attraction in murky waters.

High-quality suspending lure mimicking injured baitfish to attract predators.

High-quality suspending lure with realistic design and erratic action to attract predatory fish.

High-quality stickbait for surface fishing with a realistic appearance and effective action.

Tournament-level hardbait with lifelike action to attract predatory fish.

The Yo-Zuri Aurie-Q Long Cast Lure offers exceptional casting distance and a unique swimming action for effective fishing.

The Yo-Zuri Aurie-Q New Turlutte is designed for effective squid fishing with advanced features.

Specialized squid jig with bubble lens for enhanced performance and versatile rigging options.

Floating squid jig with laser coating for enhanced visibility and effective fishing.

The Yo-Zuri Calmero Ultra 80 is a versatile squid jig ideal for both shore and boat fishing.

Effective squid jig with unique swimming action, ideal for various fishing techniques.

Effective squid jig for shore and boat fishing with unique swimming action.

High-quality fishing lure with 3D prism finish and responsive action for effective fishing.