Yo Zuri

Experience effective inshore fishing with the Yo-Zuri 3D Inshore Pencil, featuring a realistic 3D Prism Finish.

Experience effective inshore fishing with this slow-sinking, holographic jerkbait designed to attract predatory fish.

This lipless jerkbait features a 3D prism finish, perfect for attracting inshore fish.

Attract various fish species with the Yo-Zuri 3D Squirt Lure, perfect for casting and trolling.

Experience unmatched fishing success with the Yo-Zuri 3DB Jerkbait 110, designed for targeting predatory fish.

Attract game fish with the Yo-Zuri 3DB Popper 75, featuring advanced 3D Prism Finish and Wave Motion Technology.

Attract predatory fish effortlessly with the Yo-Zuri 3DB Prop 90 Surface Lure's innovative propeller design.

The Yo-Zuri 3DB Shad lure effectively attracts fish in murky waters with its advanced technology.

Attract fish effortlessly with the Yo-Zuri 3DR Minnow, designed to mimic injured baitfish.

Attract predatory fish with the Yo-Zuri 3DR Minnow, featuring a realistic design and erratic action.

Experience superior surface fishing with the Yo-Zuri 3DR Pencil, designed for realistic action and long casting.

Tournament-level hardbait designed to attract predatory fish with lifelike action.

Experience exceptional casting distance and unique swimming action with the Yo-Zuri Aurie-Q Long Cast Trolling Lure.

The Yo-Zuri Aurie-Q New Turlutte enhances squid fishing with advanced features for better performance.

Enhance your squid fishing with the Yo-Zuri Calmero Laser 90mm Squid Jig, designed for visibility and effectiveness.