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Indeed, you will find in this lure many hours of work in design and hydrodynamic study to give it a swimming action that is really close to that of small baitfish. This rather stocky lure with an oval cross-section gives it a pronounced rolling action by default. We have added numerous pronounced grooves on its sides to house attractant but, more importantly, to amplify the turbulence during its swimming for even more vibrations.The neo shad has a very natural swimming action and can be animated both linearly and vertically, and it is also very effective in a "sawtooth" motion as its flat underside allows it to swim slowly even on the descent.